The Brief
An Advertising Project
Candidates should choose a new product which they believe would be popular. They will be expected to incorporate an appreciation of the marketing rationale behind the launch of the new product and be able to support their claim by reference to recognised data sources. They should present primary research to justify their choice of product and market, and provide a fully justified conclusion about the success of the advertising and the product.
My Product
I have chosen to (theoretically) create and advertise a design firm based around the Leeds area, offering professional design services to local SMEs (Small and Medium sized Enterprises).
I already have a keen interest in design, and this website was designed by myself. It was created as my online portfolio, and proved a useful place to host my questionnaire.